活该 (huó gāi): Deservedly (Verb) — Meaning & Stroke Order

He missed the opportunity due to his arrogance, and this outcome is entirely deserved.

You knowingly violated the rules, so isn't it deserved that you're now being punished?

He never considered others' feelings, so now that everyone has turned against him, it's deserved.

This is not deserved (in a negative sense), but rather the reward he earned after his efforts.