称呼 (chēng hu): Call (Noun) — Meaning & Stroke Order

In cross-cultural communication, choosing an appropriate form of address is crucial.

How do you usually address your supervisor, do you call them 'teacher' or 'professor'?

He never addresses colleagues by their titles, but calls them by their first names to shorten the distance.

We use nicknames to address each other privately, but must use formal titles at the company.