有的放矢 (yǒu dì fàng shǐ): Make a pertinent remark / hit the mark — Meaning & Stroke Order

His criticisms always hit the mark, making people genuinely convinced.

In negotiations, we must make pertinent remarks to grasp the other party's real needs.

His suggestion was not pertinent, so it failed to solve the core problem.

Only by conducting in-depth research can we formulate an effective marketing strategy that hits the mark.